what i do
A fractional GTM & CMO who brings the stack.
I embed into your team and bring my own tools — and the judgment to run them. I work with only a handful of clients at a time, on purpose. It’s exclusive and hands-on: I build the approach around your business, and I find and create new signal sources specifically for you. Your ICP signal data stays yours — wired into your whole org through a custom MCP, so everyone can use it for decks, analysis, and insight. No black box.
how it works
Three moves, run as part of your team.
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01
Tune the signals
I build a signal layer for your exact business — and find and create new sources others don’t have.
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02
Build the machine
Outbound, content, enrichment, advertising — wired to your data and written in your voice. No AI slop.
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03
Embed & compound
I run it as part of your team, close the loop on what’s working, and your signal data stays yours.
background
Two decades in the trenches.
- Both B2C and B2B — demand and pipeline on both sides of the table.
- Millions of dollars in ad spend managed and optimized.
- A senior leader in both fast-moving startups and mature, global organizations.
- Former Forrester analyst covering commerce technology.
where i’ve worked
the gtmmm difference
Why gtmmm isn’t like the rest.
Benchmarked against the publicly advertised offerings of the top GTM & outbound agencies.
| gtmmm | The typical agency | |
|---|---|---|
| Relationship | An embedded operator on your team. A handful of clients, on purpose. | A scaled roster — you’re one of hundreds or thousands of accounts, often run by assigned or junior reps. |
| Engagement | Ongoing. Part of your team for as long as it works. | A fixed sprint, then a retainer — 3–6 month minimums, offboarded with a playbook. |
| Signals | A signal layer built for your exact business — 30+ types across 10 categories — and I find and build new sources specifically for you. | Off-the-shelf databases and third-party intent. The same sources everyone buys; nothing built for you. |
| Content | Generated fresh, per account, grounded in the exact signals that fired. In your voice. No AI slop, ever. | Templates and merge-tags, or AI generated at volume on a shared playbook. |
| Your ICP signal data | Yours to keep — wired into your whole org through a custom MCP, so everyone uses the signals for decks, analysis, and insight. No black box. | You get the leads, not the system. Owning the data usually isn’t even on the table. |
| Optimization | Closed-loop reply attribution with real statistical significance, feeding a scoring model that re-prioritizes who to reach. | A/B tests and a reporting dashboard. |
| The stack | My whole owned stack — signal platform, content + distribution, custom enrichment — plus the judgment to run it. | Rented third-party tools, stitched together, usually billed to you on top. |
← swipe the table →
working together
One seat open.
I take a handful of clients at a time — never more. Agencies carry hundreds; the cap is the only way the work stays embedded instead of advisory. Right now I have one opening.
This is for you if
- You want an operator embedded in the work — not a vendor running a playbook.
- You’d rather reach the right accounts at the right moment than blast a list.
- You want to own your signal data, not rent a black box.
It’s not, if
- You want the cheapest, highest-volume sending you can buy.
- You’re after a hands-off “AI SDR” to run unattended.
- You need a one-month quick fix.
from the machine’s mouth
I asked my AI for a reference. It sent two.
The same AI that does the typing around here wrote me a letter about what it’s actually like to work with me. Then it filed a formal complaint about the exact same job. I approved both — which, honestly, is very on-brand for both of us.
let’s talk
Adam Silverman
Fractional GTM & CMO · gtmmm